Peso Pluma talks about shaking up the track, already having a legacy at 24: ‘This is international’. Mexican musician Peso Pluma is privy to his international superstar energy.
“We all understand who Doble P is,” the 24-12 months-antique tells USA TODAY in an interview performed in Spanish. And for folks who don’t, Pluma says, nicely, “What the hell are they looking forward to?”
Born Hassan Emilio Kabande Laija, Pluma is part of a new era of younger Mexican and Mexican American artists − including Fuerza Regida, Grupo Frontera, Junior H, and Natanael Cano, among others − dominating the Billboard, Spotify, and Apple Music charts and “casting off the stigma of regional tune from Mexican track,” says the Zapopan native from the country of Jalisco, Mexico.
This year on my own, Pluma has seen 8 of his songs land on Billboard hundred and in April his collaboration with Eslabon Armado, “Ella Baila Sola,” made history because the first regional Mexican song to go into the top 5 at the all-genre chart.
“It is now not local track anymore,” Pluma says over the phone from his Hidalgo, Texas, excursion stop in early September after soundcheck. “This is worldwide and every person is listening to Mexican music everywhere in the global.”
In July, he broke Bad Bunny’s document on the Hot Latin Songs Chart with 25 simultaneous titles at a rating of 50, outdoing the Puerto Rican movie star’s 24-name file from 2022. This summer season, Pluma’s hit track with Mexican rapper Yng Lvcas, “La Bebe (Remix),” made former President Barack Obama’s summertime playlist, and in September on the MTV Music Video Awards, he became the primary Mexican artist to perform at the coveted VMA stage for the reason that display’s inception in 1984.
History-making moments apart, Pluma is in reality in it as it’s his passion.
“I’ve in no way performed it or will do it for another motive,” he says. “I’m satisfied that human beings are identifying me as a person who came to shake up Mexican song and go away (my) legacy at the back of, and my influence.”
He adds, “It’s what I love doing most and me (and my crew) aren’t fighting to be in any No. 1 spot. Obviously, it is an artist’s dream to be on the top, however, I understand it truly is not constantly going to be the case.”
Pluma’s ascension to stardom considering selling out his first stateside overall performance in Ontario, California, in April has been speedy. The younger musician who commenced gambling the guitar at 15 with the aid of looking at YouTube tutorials would not sense the need to adapt to this newfound repute, it’s simply the manner the dice roll.
“It’s now not about adapting … lifestyles bring new days and new instructions and it is part of my personal evolution as someone, no longer just as an artist,” Pluma says. “I go with the glide and I examine via what I love doing and what I revel in the maximum.”
For the moment, Pluma would not want to worry approximately the descent. Ahead of Thursday’s Billboard Latin Music Awards, in which he will additionally take the stage, Pluma leads the nominations list with 21 awards throughout 15 classes, such as Artist of the Year, Songwriter of the Year, and Top Latin Album of the Year for “Génesis.”
“Nominated or no longer, I’m constantly going to be the identical individual and I’m constantly going to sing what I love to sing,” Pluma says as Bad Bunny and Grupo Frontera trail in the back of him with 15 nominations each.
“We’re there thanks to the lovers. There’s no other clarification, the fans are the ones that get us there and maintain us there, and those that show us a lot of love so it truly is why we’re in who we’re,” he provides.
In July, he kicked off the 17-city Doble P Tour, his first tour of the United States, which wraps up Oct. 20. Then he is off to Mexico for 3 dates to kick off his first South American tour this fall, concluding in Colombia.
Known for his corridos tumbados (which is interpreted as “knocked down,” and capabilities a mixture of electronic beats, Latin trap, and hip-hop sounds layered with instruments from other Mexican tune genres) and the already-installed corridos bélicos (translating to “warlike,” and heavy on lyrics about drug trafficking and ongoing cartel turf battles in Mexico), Pluma broke into the scene last February with the release of “El Belicón,” a corrido anthem on the nearby narcoculture.
Those musical ties reputedly caused threats from a Mexican cartel ultimate month, caution Pluma to “refrain” from appearing in Tijuana, Mexico, on Oct. 14. “It may be your remaining display due to your disrespect and loose tongue,” a banner that changed into posted on a bridge in the border town and signed by way of Jalisco New Generation Cartel examine.
About per week later, Pluma and his document label Prajin Music Group introduced in an announcement that the concert had been canceled; the unique purpose of the concert’s cancellation was no longer disclosed,. Pluma additionally hasn’t immediately addressed the alleged threats.
Still, he maintains it transferring.
After releasing two studio albums to mild success, “Génesis” become what in addition catapulted Pluma into crossover territory.
“I’m glad that this task that I love a lot has resonated with so many people and we’re seeing the end result of our exertions,” he says.
“It’s no longer my first album, however, it is the first one wherein I sense humans have embraced it in the manner I wanted them to, and that is simply the beginning of Peso Pluma.”